Does it matter if my website looks dated, isn’t it the content that’s more important?

The moment a customer lands on your page they make a snap judgement on whether or not it is worth to spend their time on your site. If your site looks dated and as if it hasn’t been maintained then they will not waste any more time and will look for a better website and chances are that they will end up on your competitor’s website! Therefore, it’s worth investing some money and time to modernize your site to a contemporary one.