We are looking for a results-driven Digital Marketing Manager to lead and optimize our digital marketing strategies. If you have a passion for driving online growth and engaging audiences through innovative campaigns, this role is for you!
Job Overview
As a Digital Marketing Manager, you will be responsible for developing, executing, and monitoring comprehensive digital marketing campaigns. Your goal is to enhance brand visibility, drive online traffic, and increase customer engagement through various digital channels.
Key Responsibilities
Campaign Development & Management
Plan and execute integrated digital marketing campaigns across SEO, SEM, email, social media, and display advertising.
Content & Creative Collaboration
Work with creative and content teams to produce compelling visuals and messaging that resonate with target audiences.
Social Media Oversight
Manage and grow our social media presence (Facebook, Instagram, Twitter, LinkedIn, etc.) through content scheduling, engagement, and analytics.
SEO & SEM Optimization
Conduct keyword research and implement on-page and off-page SEO strategies to improve website ranking and traffic.
Performance Analysis
Monitor and analyze campaign performance using Google Analytics, generate actionable insights, and refine strategies for better ROI.
Email Marketing
Develop and manage targeted email campaigns to nurture leads and improve customer retention.
Market Research & Trend Analysis
Stay updated with the latest digital marketing trends, competitor activities, and emerging technologies to maintain a competitive edge.
Cross-Functional Collaboration
Work closely with internal teams and external agencies to ensure brand consistency and support sales initiatives.
Qualifications & Skills
✅ Experience: 2+ years of hands-on digital marketing experience with a strong track record in managing integrated campaigns.
✅ Education: Bachelor’s degree in Marketing, Business, or a related field.
✅ Technical Skills: Proficiency with Google Ads, Facebook Ads Manager, Google Analytics, SEMrush, Ahrefs, and other marketing tools.
✅ Analytical & Leadership Skills: Strong analytical mindset, results-oriented approach, and excellent leadership and communication skills.
What We Offer
Competitive Salary based on experience
Career Growth Opportunities
Dynamic & Innovative Work Environment
Opportunity to Make a Real Impact
How to Apply:
Send your resume and a brief cover letter outlining your experience to Kasun@virtual360.lk